11/30/2016 - City Council Communications CommitteeCOMMUNICATIONS COMMITTEE MEETING
WEDNESDAY, NOVEMBER 30, 2016
8:00 AM
CITY HALL, FIRST FLOOR CONFERENCE ROOM
AGENDA
AGENDA ADOPTION
EAGAN BRANDING RESEARCH PRESENTATION
III. OTHER BUSINESS
IV. ADJOURNMENT
Agenda Information Memo
Communications Committee Meeting
November 30, 2016
II. EAGAN BRANDING RESEARCH PRESENTATION
Direction To Be Considered:
To review and discuss the research findings related to updating Eagan's brand strategy.
Facts:
➢ Strategy Five of the Eagan Forward initiative recommended "that as Eagan
enters the next generation of redevelopment it is time to update" its logo and
corresponding identity system to reflect the Eagan we are today.
➢ At the August 8, 2016, work session, the City Council heard an overview of the
proposed 2017 budget, including an item in the Communications budget related
to updating the City's logo and brand positioning.
➢ On September 12, the City Council approved Phase I of the project—the
Professional Services Agreement with Peters Design Company to begin the
research and strategic planning portion of the rebranding process.
➢ Allan Peters, of Peters Design Company, lives in Eagan and is a nationally known
brand expert and designer. His work has been recognized by every major design
publication, including being named a person to watch by Graphic Design USA in
2013, and has won many local and national awards.
➢ Mr. Peters was one of two Associate Creative Directors at Target for over five
years, before becoming a full-time Partner and Chief Creative Officer for his own
branding agency.
➢ At Peters Design Co, Mr. Peters has worked on a full spectrum of projects,
including logo development, brand campaigns, print, packaging, TV, interactive
environments, and even Zamboni graphics for clients like Coca-Cola, Disney,
Amazon, AARP, Nike, Target, Patagonia, REI, and ESPN.
➢ Mr. Peters will outline the rebranding process by walking through an example
with another client, and present his Phase I research findings and approach for
discussion and input from the committee.
Attachments: None – Information to be provided at meeting.