01/31/2017 - City Council Communications CommitteeCOMMUNICATIONS COMMITTEE MEETING
TUESDAY, JANUARY 31, 2017
8:00 AM
CITY HALL, EAGAN ROOM
AGENDA
AGENDA ADOPTION
II. EAGAN BRANDING PROJECT -PART II
III. OTHER BUSINESS
IV. ADJOURNMENT
Agenda Information Memo
Communications Committee Meeting
January 31, 2017
EAGAN BRANDING PROJECT— PART 11
Direction to be Considered:
To review and discuss digital concepts related to updating Eagan's brand strategy.
Facts:
➢ At this meeting, Allan Peters (of Peters Design Company) will present three
digital logo concepts, which were developed by applying the feedback from the
Council Communications Committee and the Phase I brand research, for review
and discussion from the committee.
On November 30, 2016, the Communications Committee met with Allan Peters
(of Peters Design Company) and staff to review and discuss the research phase
of the branding project.
➢ Strategy Five of the Eagan Forward initiative recommended "that as Eagan
enters the next generation of redevelopment it is time to update" its logo and
corresponding identity system to reflect the Eagan we are today. In 2016, the
City Council approved the funding related to updating the City's logo and brand
positioning, as well as the Professional Services Agreements with Peters Design
Company for Phase I and Phase II of the project.
Attachments: None— Information to be provided at meeting.