04/27/2017 - City Council Communications CommitteeCOMMUNICATIONS COMMITTEE MEETING
THURSDAY, APRIL 27, 2017
8:00 A.M.
2ND FLOOR CONFERENCE ROOM
AGENDA
AGENDA ADOPTION
II. REVIEW LOGO/BRANDING FEEDBACK
III. OTHER BUSINESS
IV. ADJOURNMENT
AGENDA INFORMATION MEMO
COMMUNICATIONS COMMITTEE MEETING
April 27, 2017
II. REVIEW LOGO/BRANDING FEEDBACK
ACTION TO CONSIDER: After reviewing feedback received, make recommendations to the full City
Council for consideration
FACTS:
• Following review of two new logo/branding concepts at the March 21 Special City Council,
direction was given to conduct two feedback sessions, one with staff, and the other with a
sampling of residents and community stakeholders.
• On April 17 a staff open house was held to get "first take" instant reactions to the two concepts,
and solicit feedback from those who have to use and apply the City logo. 65 staff attended.
• Feedback learned from the open house was used to slightly tweak both logo concepts before a
focus group session with a different audience the next night.
• On April 18 residents throughout the city and representatives from several local organizations
such as Rotary, ECVB and Eagan Forward attended a 1.5 hour small group discussion at the
Eagan Community Center.
• 10 attendees were guided through a focused set of questions to yield a qualitative analysis of
both logo concepts.
• Communications Director Garrison and consultants from Peters Design will provide an overview
of the feedback received.
• In brief, there was a majority preference for logo concept #1, from both the open house and the
focus group, and a marked preference for either of the two logo concepts over what Eagan has
now.
• Based on the feedback, staff will ask the committee to make recommendation to the full City
Council regarding choice of logo and other recommendations as may be indicated.
ATTACHMENTS (None)
• Additional information will be presented at the meeting.