HomeMy WebLinkAbout03/20/1997 - Solid Waste Abatement CommissionAGENDA
SOLID WASTE ABATEMENT COMMISSION
EAGAN, MINNESOTA
EAGAN MUNICIPAL CENTER
UPPER LEVEL CONFERENCE ROOMS A & B
THURSDAY, MARCH 20, 1997
5:30
I. ROLL CALL AND ADOPTION OF AGENDA
II. APPROVAL OF FEBRUARY 20, MINUTES
III. VISITORS TO BE HEARD
IV. ORGANIZATIONAL BUSINESS
A. Election of Chair
B. Election of Vice Chair
C. Membership update
D. Meeting Calendar
V. OLD BUSINESS
VI. NEW BUSINESS
VII. INFORMATIVE
A. Determine 1997 Work plan/Priorities
A. Review City Purchasing information (recycled content/reuse efforts)
A. City Processing requirements
B. Earth Day Planning update
C. MPCA/RAM Conference materials review
VIII. NEXT MEETING- April 17, 1997
UL ADJOURNMENT
Auxiliary aids for disabled persons are available upon request at least 96 hours in advance. If a notice of less than 96
hours is received, the City of Eagan will make every attempt to provide the aids, however this may not be possible with
short notice. Please contact Administration at 681-4600 with requests.
MEMO TO: MEMBERS OF THE EAGAN SOLID WASTE ABATEMENT COMMISSION
FROM: COMMUNICATIONS/RECYCLING COORDINATOR FOOTE
DATE: MARCH 13, 1997
SUBJECT: EAGAN SOLID WASTE ABATEMENT COMMISSION MEETING OF MARCH 20,1997
A regular meeting of the Eagan Solid Waste Abatement Commission will be held on Thursday March 20, from
5:30 p.m. until 7:00 p.m., in the Eagan Municipal Center upper level conference rooms. Please contact Joanna
Foote by Wednesday, March 19, at 681-4604 to indicate if you cannot attend.
I. ROLL CALL AND ADOPTION OF AGENDA
The agenda, as presented or modified, requires adoption by the Commission.
II. APPROVAL OF MINUTES
A copy of the minutes of the Solid Waste Abatement Commission meeting of January 16, is enclosed on pages
-to-7.
ACTION TO BE CONSIDERED ON THIS ITEM: Approve, deny or modify.
III. VISITORS TO BE HEARD
IV. ORGANIZATIONAL BUSINESS
A. Election of Chair
ACTION TO BE CONSIDERED ON THIS ITEM: Nominate and Elect new Commission Chair for a
one tear term.
FACTS: Outgoing Chair Davis will facilitate the nominations of the new Chair of the Solid Waste
Abatement Commission. All regular Members are eligible.
B. Election of Vice -Chair
ACTION TO BE CONSIDERED ON THIS ITEM: Nominate and Elect new Commission Vice -Chair
for a one tear term.
FACTS: The newly elected Chair will facilitate the nominations of the new Vice -Chair of the Solid Waste
Abatement Commission. All regular Members are eligible.
B. Membership Update
ACTION TO BE CONSIDERED ON THIS ITEM: None
FACTS: Member Tapper has asked that his membership status be changed from Resident to Business,
as he is no longer a resident of Eagan but would like to remain active with the Commission. The City Council will
address this item at its March 18, City Council meeting. Staff will provide and update.
D. Adopt Meeting Calendar for 1997
ACTION TO BE CONSIDERED ON THIS ITEM: Adopt 1997 Solid Waste Abatement meeting
schedule.
FACTS: The S.W.A.C. Commission members agreed to maintain the same meeting schedule as in 1996, on the
third Thursday of each month from 5:30 until 7:00 p.m. A calendar of this schedule has been included on page
14 for adoption or modification.
V. OLD BUSINESS
A. Determine 1997 Work plan/Priorities
ACTION TO BE CONSIDERED ON THIS ITEM: Prioritize top 5 1997 S.W.A.C. Goals and
determine schedule for addressing each item in the Commission's meeting schedule.
FACTS: At its January meeting, the Commission compiled a list of goals to be accomplished in 1997. This list is
included as the last page of the February minutes on page. The group must now determine how it would
like to proceed in addressing each item.
VI. INFORMATIVE
A. City Processing requirements
ACTION TO BE CONSIDERED ON THIS ITEM: None
FACTS: The Commission members have asked that staff keep them updated as to whether the processing
requirements, for waste generated at the Municipal Facilities, are being met and that the contracted hauler is
paying the appropriate fees associated. Staff has received copies of the drop tickets from the hauler. Staff is still
reviewing some components of these tickets, but presently, the requirements seem to be met and appropriate
fees are being paid in most cases. Staff is still reviewing some of the information with Hennepin County for
verification.
B. MPCA/RAM Conference materials review
ACTION TO BE CONSIDERED ON THIS ITEM: None
FACTS: Staff attended portions of the recent MPCA/I M conference and has included on pages 10A to 504
,information gathered at the sessions attended which may be of interest to the Commission. At least three of the
Commission members were also in attendance, and Susan Bast was also a presenter on Burnsville's
Neighborhood Organization efforts. These members may wish to give brief updates as to the conference
information which they received.
M
C. Earth Day Planning Update
ACTION TO BE CONSIDERED ON THIS ITEM: None
FACTS: Staff is preparing for the 1997 Earth Day Celebration on April 20, 1997 from noon until 3:00 p.m. at
Blackhawk Park. The driveway entrance Blackhawk Park is located off of Murphy Parkway which is accessed off
of Deerwood Drive about midway between Pilot Knob Road and Blackhawk Drive. Staff will be seeking volunteers
from the Commission and possibly from neighborhood to assist at an informational booth regarding
neighborhood organization. Any member that is interested in participating or knows of someone who might be,
please let staff know as soon as possible. Staff is also seeking school or volunteer groups to assist at other
exhibits and displays at Earth Day.
VII. NEXT MEETING
FACTS: The next meeting of the Eagan Solid Waste Abatement Commission will be held on Thursday, April 17,
1997 at 5:30 p.m.
IX. ADJOURNMENT
a
SOLID WASTE ABATEMENT COMMISSION
MEETING SCHEDULE 1997
Thursday, March 20, 1997 5:30 pm
Thursday, April 17, 1997 5:30 pm
Thursday, May 15, 1997 5:30 pm
Thursday, June 19, 1997 5:30 pm
Thursday, July 17, 1997 5:30 pm
4
Thursday, August 21, 1997 5:30 pm
Thursday, September 18, 1997 5:30 pm
Thursday, October 16, 1997 5:30 pm
Thursday, November 20, 1997 5:30 pm
Thursday, December 18, 1997 5:30 pm
Subject to Approval
MINUTES OF THE SOLID WASTE ABATEMENT COMMISSION
Eagan, Minnesota
February 20,1997
A regular meeting of the Eagan Solid Waste Abatement Commission was held on Thursday,
February 20, 1997 at 5:30 p.m. Those present were Floyd Hiar, Ron Moening, James Orcutt, Susan Bast,
and Dan Breva. Also present were outgoing Chair Terry Davis, Assistant to the City Administrator
Hohenstein, Communications/Recycling Coordinator Foote, and Jennefer Klennert of Waste Management
Savage. Those absent were John Tapper, Jim Weinzettel and Al Swenseid. Rick Patraw joined the meeting
at 6:15 p.m.
There was discussion concerning John Tapper's membership status. Foote stated that recently
Tapper has moved out of the City and can no longer be considered a resident member. He asked that since
the commission is currently seeking one business member because of Patrick Frater's term expiration, if it
would be possible to fill that spot and become a business representative. Hiar stated that he didn't have a
problem with Tapper changing to a business member but was concerned because he said originally Patrick
Frater was a member of the Chamber and represented small business. He continued that John Tapper is
employed by a large company. He thought perhaps the Chamber was more interested in main stream
business involvement. Foote suggested that she add this item to the next Solid Waste Abatement
Commission meeting.
AGENDA
Membership discussion was added as B under New Business. All members voted to approve
the amended agenda.
MINUTES
The minutes of the January 16, 1997 meeting were reviewed. Hiar pointed out that his
statement on page 2, second paragraph should read "Hiar stated that a major part of the multi -family focus
has been accomplished with units individually. Now that the City newsletter is being distributed directly to
units by bulk mail rather than lobby drop-off, this will improve our educational efforts to these residents." All
members voted in favor to approve the minutes as amended.
ORGANIZATIONAL BUSINESS
A. Introduction/Orientation of New Members --
Foote introduced the new commission members to the current members and asked commission
members to give them a brief background on the commission's accomplishments. Davis stated that the
commission spent a great deal of time on the method of collection of waste within Eagan. The Council
charged the commission with finding a way to reduce the amount of truck traffic generated by waste hauling
while preserving competition. He continued that the commission reviewed a variety of options until they
decided on the current system. Davis stated that the commission also established an ordinance for licensing
of commercial roll off haulers and established a moratorium to limit the number of licenses for residential
haulers. Breva commented that the hauling system study helped to educate the commission and Council as
to what the process involves. Also educating the residents about voluntary neighborhood organization has
been an important accomplishment. Foote stated that the commission assists staff with education of
residents and schools concerning solid waste abatement.
B. Election of Chair—
C. Election of Vice Chair—
Moening moved that the election of Chair and Vice Chair be deferred to the next commission
meeting in March since there are three members absent; Hiar seconded and all members voted in favor
Breva acted as Chair in the absence of an appointed Chair.
D. Outgoing Chair—
Foote thanked Terry Davis for his contribution to the commission. Breva thanked him and
wished him well. Foote read a farewell letter from Ken Ische in which he listed the items he felt still needed to
be worked on. Hohenstein commended Ken Ische and Patrick Frater for their participation in the commission.
X
Solid Waste Abatement Commission Minutes
February 20, 1997/Page 2
E. Determine Meeting Schedule for 1997—
Moening recommended that the commission meet every other month when there are no
pressing issues and possibly twice a month, if necessary, for important issues.
A motion was made by Hiar to retain the meeting on the third Thursday of the month from 5:30
p.m. to 7:00 p.m. on a monthly basis, second was made by Bast. All members voted in favor. Foote stated
she will prepare a list of the year's meetings and said that the next SWAC meeting will be on March 20, 1997.
OLD BUSINESS
A. Finalize Goal Setting for 1997
Breva asked if the City is developing a web page. Foote responded that the City should have
one up and running in a few months. She stated there will be a recycling information area and she will work
with this group in developing that segment of the web site. Davis asked if the staff will have e-mail. Foote
responded that they would and all employees should be networked by the end of March.
Hiar asked what exactly would be involved with the web page and who would be the users.
Hohenstein responded that much activity will come from residents who want information. People may be
searching for a place to live or locate a business. Eventually, meeting agendas, minutes, code'books, etc.,
will be available to the public on the Internet. Foote stated there would be broad areas at first with phone
numbers for contacting staff. There may eventually be the possibility of applying for licenses, building permits
or similar services via computer. Foote said that there would be hauler lists and recycling information. She
continued that the City will be linked to the Dakota County system which would provide County information
including recycling and comprehensive guide plan and zoning maps.
Hiar asked how the City pays for the web site. Breva stated that he believed the City would pay
for initial set up and maintenance. Residents would pay a monthly fee through an Internet service.
Hiar stressed the need to avoid duplication of services. Since many of the services within
Dakota County cities are basically the same, Eagan should coordinate with other cities and Dakota County
as to the information provided. Breva stated that they can link up with the County through the web site.
Foote stated that if the City links to the County users of the site wouldn't know whether it was the city or
county. Hohenstein stated that he agreed that avoiding duplication of services is important, consequently,
the City will need to ask themselves that when setting up the site.
Patraw joined the meeting at 6:15 p.m.
Terry Davis suggested a demo of the web site for the commission when it was appropriate.
Foote stated that it will be a few weeks before they will do a demo for staff but she will let the commission
know when a demo is planned in the near future. Hohenstein suggested checking out other cities' web sites.
He stated that Maple Grove has an interesting web site. Moening stated that it would be helpful for the
hauling industry to be able to contact the site and receive City information. Breva commented that it would be
a great time saver as the haulers and the public could access the site at their convenience any time of the
day or night. Breva said that he would like the commission's involvement with the web site as a goal for
1997. Foote stated that LOGIS would be the City's server for the web site. She gave background on the
LOGIS consortium to the commission members.
In reference to number 5, City self -compliance, of the Goals for 1997, Moening stated that he
was concerned about compliance with the state mandate that requires cities to use processing facilities to
dispose of the waste generated at municipal facilities. He continued that the City should require haulers to be
in compliance. It's something that needs to be monitored. Foote stated that it's difficult because she can get
the verbal agreement but the paperwork is more difficult to get but she will continue to monitor this process.
In regard to this same item regarding recycling, reuse and reduction at municipal facilities, Davis
stated that it would also be good for the commission to get a listing of what the City is doing to close the loop
by using recycled materials within the City operations.
After reviewing the 1997 goals list and making additional changes, Breva suggested that
commission members review the list and pick the five most important items and come back to the next
meeting with those choices.
I4
Solid Waste Abatement Commission Minutes
February 20, 1997/Page 3
The commission discussed the importance of educating residents about hazardous waste.
Foote stated that the County is requesting that cities do a cooperative evaluation of each City's solid waste
abatement program. This would help the City determine which areas, including hazardous waste, need the
most focus as far as educating the public. Bast stated that Burnsville has done a survey of residents. The
commission asked how much such a survey would cost. Bast replied that it would be approximately $2,500
per 400 residents.
Patraw suggested that adding a component to the Neighborhood Organization program to focus
on hazardous waste might also be helpful.
B. Membership—
Moening asked if the commission should delay the member change discussion until the next
meeting when election of Chair and Vice Chair comes up. He also recommended putting Tapper's
membership change on the next agenda. Foote said she would check to see if this membership shift is
possible and determine how the City Council would like to proceed since this is ultimately a City Council
appointment.
ADJOURNMENT
Upon motion by Moening, seconded by Patraw, the meeting was adjourned at approximately
7:00 p.m.
Chair
0
AlAa
SOLID WASTE ABATEMENT COMMISSION
GOALS FOR 1997
1. Develop a mission statement
2. Education
-- materials guide - second run
-- focus on reduction
+focus on purchasing habits
+focus on purchasing post consumer recycled products
-- Reiterate materials collected curbside basics
-- Household hazardous waste disposal
3. Focus on multi -family
-- newsletter for multi
4. Monitor County meetings/state legislation (on each agenda)
-- solid waste management study
-- county processing
5. City self -compliance
-- city refuse
-- city purchasing policy
-- recycling, reuse and reduction at municipal facilities
6. Develop system to monitor volunteer neighborhood organization
programs
7. Focus on business recycling
-- Purchasing practices
-- Recognition program (decal, newspaper)
Other suggestions:
➢ Schedule of commission meeting dates for 1997.
➢ Preparation of a web page for City's Internet site with active involvement by
Commission.
➢ Summer field trips to: Materials Processing Corporation
Gopher Resources
BFI Recycling
BFI Tire., Recycling
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LU
2
Lin
f •
Minnesota
Office of
Environmental
Assistance
S20 la6"ft Rd. N.
%A, MN
'
,&4100
612-296.3417
>aa Frw-
•
BOD4V-3843
:
P2 Resources@Your.Fingertips.Com
The Internet's World Wide Web is
one of the newest and most popular
resources for research and information
exchange. This fact -sheet gives you a list
of useful pollution prevention sites on
the Web. Also included is a list of some
business-related sites on-line.
Each Web site includes a description and
an address, known as the uniform
resource locator (URL). These addresses
are case -sensitive. It is recommended
that users have at least a 14.4 Kbps
modem to access information in a timely
manner. A Web browser, such as
Netscape, Mosaic or Internet Explorer, is
also essential to view these sites.
Pollution prevention sites
Name: Pacific Northwest Pollution
Prevention Research Center
URL: http://pprc.pnl.gov/pprc/
Description: Comprehensive database of P2
research projects, including fact sheets on
more than 300 projects. The RFP
Clearinghouse portion of the site includes
current, pending and past solicitations to
fund P2 projects. There are also a sections
dedicated to analyzing P2 technology and
listing P2 -related publications.
Name: Technical Assistance Resources for
Pollution Prevention (TARP2)
URL:
http://www.ep&ohio.gov/opp/tarp/tarp.htmI
Description: A resource tool designed by
the Ohio Environmental Protection Agency.
Provides links to numerous P2, and
industry -specific Web sites.
Name: Enviro$en$e
URL: http://es.inel.gov
Description: Electronic library of
regulatory data and educational information
June 1996
related to P2 technical assistance, federal
facilities environmental compliance and
enforcement, training opportunities and
funding information.
Name: Envirogate (Environmental
Technology Gateway)
URL:
http://iridium.nttc.edu/enviromnental.html
Description: As part of the National
Technology Transfer Center (NTTC) home
page, Envirogate contains news, programs,
technologies and resources, including links
to many other environmental sites.
Name: Partners for the Environment
URI.: http://www.epa.gov/partners/
Description: Summarizes all of EPA's
voluntary partnership programs. Lists
programs related to toxic reduction, P2 and
energy efficiency, solid waste reduction and
recycling, and global climate change.
Name: The Cygnus Group
URL: http://www.cygnus-group.com:901l/
Description: Information regarding the
most efficient and effective ways to reduce
waste and conserve resources, with an
emphasis on packaging. Includes the
Cygnus newsletter and links to other
prevention sites.
Name: Electronics Manufacturing
Productivity Facility (EMPF)
URL: http://www.empforg/
Description: Home page for the Navy
National Center of Excellence, which
develops and transfers manufacturing
technologies to increase U.S. productivity in
electronics manufacturing. To learn about
technical and financial assistance programs
aimed at helping companies implement
"green" technologies, click to current
technical projects, and then to electronics
manufacturing for the environment.
continued on other side
ISO 9000 and 14000
+'ame: http://www.exit109.com/—leebee/
URL: ISO Easy Homepage
Description: To learn more about ISO 9000 quality
assurance standards, refer to the following sections:
frequently asked questions; case studies and
commentaries; and resources and publications.
Name: Stoller ISO 14000
URL: http://www.stoller.com/iso.htm
Description: To learn more about ISO 14000
environmental standards, click on the following
topics: intro and background; standards overview
and description; issues and concerns; drivers and
benefits; papers and presentations; ISO resources;
and ISO training.
Business sites
Name: Small Business Center
URL: http://www.mci.com/resources/sites/
nfr/smbizcenter.html
Description: Information on the latest business
ws, industry updates, how to conduct business
overseas and where to find financing.
Name: Manufacturer's Information Network
URL: http://mfginfo.com/
Description: Industry resources, discussion groups
and classifieds.
Name: National Institute of Standards and
Technology (NIST)
URL: http://www.nist.gov/
Description: Part of the U.S. Department of
Commerce, NIST promotes U.S. economic growth
by working with industry on technology,
measurements and standards. Site includes
information on the Manufacturing Extension
Partnership and Advanced Technology Program.
Name: Code of Federal Regulations (CFR)
URL: http://www.pls.com:8001/his/efr.html
Description: Basic information about the CFR
along with an on-line service for searching the CFR
Name: Patents Information
IL: http://town.hall.org/cgi-bin/srch-patent
_acription: A searchable database of U.S. patents.
Name: Material Safety Data Sheets On-line
URL: gopher://gopher.chem.utah.edu/11/MSDS
Description: A searchable database of material
safety data sheets.
Name: Industry.Net (On-line Marketplace)
URL: http://www.industry.net
Description: A shopping mall for the
manufacturing industry where shoppers can
communicate with vendors. Features an on-line
directory of 180,000 U.S. manufacturers.
Name: Thomas Register of American
Manufacturers
URL: http://www.thomasregister.com:8000
Description: A database for product and service
suppliers in 52,000 categories. Includes an on-line
supply finder.
Name: The Institute of Advanced Manufacturing
Sites, Inc.
URL: http://www.iams.org/
Description: The Institute's mission is to enhance
the competitiveness of manufacturers and related
businesses by increasing productivity, improving
business practices and accelerating implementation
of technology. Site contains information on
Continuous Improvement, Machining Excellence,
Manufacturing Efficiency, etc.
Name: EDGAR Database of Corporate Information
URL: http://www.sec.gov/edgarhp.htm
Description: The purpose of EDGAR, the Elec-
tronic Data Gathering, Analysis, and Retrieval
system, is to increase efficiency and fairness of the
securities market by accelerating the receipt,
acceptance, dissemination and analysis of time -
sensitive corporate information filed with the
agency.
Industry sites
Users can search the Web for sites specific to an
industry. For example, the SAGE Homepage
(http://clean.rti.org/) is a comprehensive guide
to pollution prevention information on solvent
and process alternatives for parts cleaning and
degreasing. Another example is the Home Page
for the finishing industry (http://www.fmishing
.com/) which lists plating/finishing shops,
suppliers of products and services, consultants,
software and technical publications.
June 1996 Minnesota Office of Environmental Assistance
Internet Sites to Try
2/27/97
National Library for the Environment
http://www.cnie.org/nle
CESQG Network Home Page
http://www.metroks.gov/lhwmp/Cesgg/
Sherco Plant
http://www.nspco.com/nsp/sherco.htm
Star Tribune
http://www.startribune.com/
Registered Minnesota Lobbyists
http://www.state.mn.us/ebranch/epb/lobby/lobbyist.htm]
Solid Waste Association of N. America
http://www.swana.org/
Minnesota Demographer's Office
http://www.mnplan.state.mn.us/demography/demog_.O l .html
Open Text search engine
http://index.opentext.net/
Yahoo
http://www.yahoo.com
Internet Sleuth search engine
http://www.isleuth.com
Altavista search engine
http://www.altavista.digital.com
Lycos search engine
CD
http://www.lycos.com
Lycos people finder
http://www.lycos.com/pplfindr.htm]
Yale University Working Papers on SW policy
http://www.yale.edu/pswp/
Liszt - searchable directory of email discussion groups
http://www.liszt.com/
Environmental Professionals' Home Page
http://www.clay.net/
Worldwatch Institute
http://www.worldwatch.org/
-7 n
Competitive Enterprise Institute's congressional briefing book on the environment
http://www.cei.org/ebb
Air and Waste Management Association
http://www.awma.org/
EPA's Office of Solid Waste
http://www.epa.gov/docs/OSWRCRA/
City of Houston solid waste operations
http://www.ci.houston.tx.us/departure/solid/
Florida Environmental News
http://www.enviroworld.com/Mar96/030696.html
Getting a copy of Minnesota bills
http://www.revisor.leg.state.mn.us/forms/billform.html
Add your own!
/_
11 0<
•
IC1
ONES_
•
Curbside Recycling
Could It Work Better in Your Community?
Everyone loves the idea of residential pickup of
recyclable materials- What would it take to make
curbside collection work better in your community?
• More frequent collection?
• Ability to collect a greater variety
of materials?
• An easier system for your residents?
• Greater consumer participation?
• Fewer garbage and recycling trucks
on your streets?
• Lower costs?
11
ONE='Faourcnox
A single driver can efficiently operate the ONE PASS° residential service using semi -automated equipment that empties
residential carts quickly and easily.
A New Approach to Residential Recycling
Collection
Did you answer yes to any of these questions?
If you don't have curbside recycling today,
are any of these issues holding you back?
If so, then read on.. .
because Waste Management is proud to
introduce the ONE PASS! Collection System —
a revolutionary advance in curbside recycling.
Meet the ONE PASS® Collection System
It walks like a garbage truck. It talks like a garbage
truck. But inside, it's truly something special.
This specially designed truck boasts up to three
separate, completely isolated compartments. You can
use it for any combination of common refuse, green
waste, commingled recyclables, newspaper or mixed
gaper. You name it.
Your residents' garbage and recycling, or green waste,
all goes into the truck at the same time, on the same day.
No extra trucks, no special collections.
Since each compartment unloads independently, valuable
commodities are kept separated from common refuse.
contamination -free and ready for market.
Better for Your Residents
Every study shows that consumers like to recycle.
Multiple collection days and times, however, often
make it a struggle to do so.
With ONE PASS' residential service, your residents take
their recyclables to the curb on the same day their
garbage gets picked up. No special collection days to
remember. Fewer trips back and forth to the curb.
In some communities using
the ONE PASS' Collection
System, recycling
participation rates
are as high as 92%.
How does that compare
to your community?
'ONE PASS" has taken a lot of
the guess work out of recycling.
Before our program came into
being, residents had to wonder
what commodity to put out and
what day. With our program,
residents can put out all their
commodities on one day. I would
definitely recommend it to other
communities."
— Edward Windas
Recycling Manager
Middlesex County, NJ
Your residents' garbage and recycling, or green waste, all
goes Into the truck at the some time, on the same day.
No extra trucks, no special collections.
A Better Garbage Truck
At the heart of the ONE PASS" Collection System
is a very special truck, designed to Waste Management
specifications, protected by a myriad of United States
patents, and available exclusively to Waste Management
divisions.
`nside this truck, isolated compartments compact the
materials it collects. So everything takes up less space.
For recycling, the ONE PASS' System truck's volume and
compaction capabilities mean that more homes can be
collected in a single day with fewer trips back and forth
to a recycling facility.
A single driver can efficiently operate the ONE PASSO
System residential vehicle using semi -automated tippers
that empty the carts quickly with minimal operator effort.
The truck's innovative fork design reduces noise,
making it quieter than conventional front loading trucks.
Better for Your Community
Since ONE PASS" residential service eliminates
separate collections, fewer trucks travel through
your neighborhoods.
What's the value of fewer garbage trucks?
Consider these:
• Lower total emissions
• Decreased noise
• Less wear and tear on your streets
• Less traffic disruption
• Fewer vehicle trips
At the heart of the ONE PASS• collection system is a very
special truck, only available from Waste Management.
A Better Value for Your Collection Dollar
ONE PASS® collection service is the most efficient
system available today, reducing the time and costs
associated with curbside recycling collection.
With ONE PASS®, you may be able to offer your
community a greater menu of services, increased
flexibility or improved service.
If you are satisfied with the menu of choices available
to your residents, you may be able to provide better
service at a lower cost.
ONE PASS® Collection Service
• Fewer trucks on your streets
• Easier system for your residents
• Increased community participation
• Opportunities for cost savings
For more information about ONE PASS® service
or systems, contact Public Sector Marketing
at 630-572-8629.
61G
'ONE PASS' has been a tremen-
dous success for the City of
Oakland. It has cut down on the
noise pollution because there are
fewer trucks on the road, and is
environmentally friendly. It is
much easier for our residents to
be able to put all of their waste
products out once a week'
— Dezie Woods -Jones
Vice Mayor
Oakland, CA
'We tried ONE PASS* and were
happy with the results. I would
recommend that other communi-
ties look at the ONE PASS`
System. it has worked out well for
Darlington.'
— Tom Jones
Director of Public Works
Darlington, W1
119.1
Conventional t o , ♦ o = 2 Passes
Trash Mixed Paper/
Commingled
ONE PASSTM
TmeWMixed Paper/
Commingled
:1 Pass
Conventional o o ♦ �: o ' = 2 Passes
Newspaper/ Mixed Paper
Commingled
ONE PASSTM n 1 Pass
Newspaper/Commingled/
Mixed Paper
The above charts Illustrate the efficiency that the ONE PASS' Collection System offers to Its customers.
All waste products can be collected at the same time, on the same day. Exclusively yours from Waste Management.
In some communities using the ONE PASS* Collection
System, recycling participation rates are as high as 92%.
Waste Management, Inc.
amore Printed in USA on recycled paper
%gr using Soy -based inks.
A
Good Communication of.
Environmental Messages
I. Introductions
II. Understanding Public Attitudes
Toward the Environment
ilia' Creating Effective Communications
and Public Education Strategies
MacWilliams Cosgrove Smith Robinson 1.997
I. Tell me something I care about.
2. Keep it simple.
tD�)c
C1- tu--) e
3. Don't ask me to take risks.
4. Donn I'r)' to change my mind.
b
rot
�-�
Most of the time, do you think environmental protection and economic development can go hand'in hand,
or that we must. choose between environmental protection and economic development?
1992 1993 1994 1995 Q 1996
68 '69
66
25 „ 25 23 26
12 10 11
9 �
Can Go Hand in Hand Must Choose Between De � Pends/DonIt Know
Environment
and Development
'When it is impossible to find a reasonable compromise between economic development and environmental
protection, which do you usually believe is more important: economic development or environmental rotection?
1992 - 1993 W 1994 in 1995 0 1996
�1jv,
INV
64% __ 63,63
22 22 23 21
Environmental
Protection
13 14 12
10
6 6 6 7 6
Economic Depends Don't Know
-Development (vol.)
Roper Starch for the National Environmental Education. and Training Foundation 1996
Degrees of Environmentalism
In recent years, interest in the environment has increased. Do you think of yourse f a, s. an active
environmentalist, or sympathetic toward environmental concernsbut not active, or neutral, or generally
unsympathetic to environmental concerns?NM
� c
1992 1994 1 95' 199.6
5��06u L
5 53 5 rLRv��
51_
22
20 20
Active Sympathetic,
Enentsl But Not Active
2 2 2 3 2
Neutral Unsympathetic
Roper Starch for the National Environmental Education and Training Foundation
/n n
Environmental Catastrophe Imminent
Please indicate for each of thefollowing statements whether you strongly agree, mostly agree, mostly
disagree, or strongly disagree.
The 1990s is the last decade when humans
-will have a chance to save the earth from
environmental catastrophe
Agree
1222 122 1224 122 12M
49% 51% 52% 47% 48%"
Roper Starch for the National Environmental and Training Foundation.1996
Please indicate for each of the following statements whether you strongly
agree, mostly: agree, mostly disagree,or strongly disagree.
We can find a good balance that will
allow us to enjoy economic progress
and protect the environment
Agree _
122 122 1224 122' 1225
92% 90%, 90% 91% 88%
Please indicate for each of the following statements whether you strongly
agree, mostly agree, mostly disagree, ' or strongly disagree.
Technology will find a way of solving
environmental problems
Agee
1221 122 1224 122 122k
58% 60% 59% 61% 62%
Roper Starchfor the National Environmental Education and Training Foundation 1996
Disagree
Knowledge of Environmental Issues and Problems
In general, how much do you feel you yoarsey'know about environmental issues and problems -- would you
say you brow a lot, a fair amount, only a little, or practically nothing?
1996
1995
'Roper Starch for the National Environmental Education and Training Foundation 1996
/_ _ A
Opinion of Environmental Laws and Regulations
There are differing opinions about how far we've gone with environmental protection laws and regulations.
At the present time, do you think environmental protection laws and regulations have gone too far, 'or not far
enough, or have struck about the right baldnce?
1992 ' 1993 ■ 1994 1995 F-1 1996
63%
r
U v
�V \j
29 28
Not Gone
Far Enough
10
. About the
Right Balance
is 16
22
.19
10 10 8 9
MI
Gone Too Far Don't Know
Roper Starch for the National Environmental Education and Training Foundation 1996
G7h ..
The Environmental Gender Gap
T,
Roper Starch for the National Environmental Education and Training Foundation
Males
Females
%
If No Compromise is Possible Between Environmental Protection
and Economic Development:
Favor Economic Development
25
17
Favor Environmental Protection
58
69
Environmental Laws and Regulations: Not Gone Far Enough
38
51
Struck the Right Balance
29
26
Gone Too Far'
23
14
Environmental Laws and Regulations: Not Gone Far Enough; For:
Water Pollution
68
78
Air Pollution
58
71
Wild and Natural Areas
47
53
Wetlands
45
49
Endangered Species
39
49
Active Environmentalists
18
24
Green Volunteers
30
24
Broke Homeowner vs. Wetlands: Protect Environment
41.
45
Owner's Rights
53
47
Logging Company vs. Endangered Species: Protect Environment
59
67
Owner's Rights
35
25
Environmental Knowledge: A lot / A Fair Amount
68
57
Only a Little / Practically Nothing
31
43
Agreement -with Phrase: The 1990s is the last decade when humans
46
50
will have a chance to save the earth from environmental catastrophe
Technology will find a way of solving environmental problems
65
58
Willing to Pay Extra for Pollution -Reducing Gasoline
68
82
T,
Roper Starch for the National Environmental Education and Training Foundation
Who
are Outdoor Sports
Enthusiasts? .
Outdoor
High School Grad
58
50
56
Total
Sports
30
Motor
Downhill
Public
Enthusiasts Angler
Hunter
Boaters
Skiers
Golfers
18
%
% s
s
%
%
%
Age
24
28
o
15
29
45
43
18-24
13
15
'14
15
14
22
14.
25-34
21
24
25
20
22
28
28
35-44
22
26
24
31
29
29
24
45-54
16
15
17
15
14
11
12
55-64
12
10
11
13
12
5
6
65 or older
16
9
8
6
9
2
14
Education
High School Grad
58
50
56
63
48
30
34
or less
Some College.
18
19
18
15
22
22
22
College Grad or more
24
28
25
22
29
45
43
Income
Under $20,000
22
16
15
16
12
12
11
$20,000 to $29,000
16
15
18
20
15
.13
8
$30,000 to $49,000
23
26
26
24
27
20
28
$50,000 or more
24
31
27
27
34
44
41
Gender
Male
48
59
63
85
60
67
74
Female
52
41
37
15
40
33
26
Roper Starch for the National Environmental Education and Training Foundation 1996
Z�k
Marketing Planning
�rl�c ► CkS c
Action Objectivew�s
Ta rg et A u d i e n de
Message and Positioning
-Communication's Strategy
MacWilliams Cosgrove Smith Robinson 1997
-7n n
Lt
,..something I can relate to or that I am
interested -in.
Learning is simply the act of remembering what we're
interested in.
.:.something that is connected to my
past, 'my experiences or things I already
know.
We learn something new only relative to something
we already understand.
i..a slice of life and analogies to real,
everyday experiences.
Present your new idea by associating it with
something already lodged in the minds of your
audience
...important .news.
Presenting anidea as news can .help to overcome the
mind's natural `stinginess' when it comes to accepting
new information.
- Adapted from The New Positioning, by Jack Trout
What do you want
people to do or believe
as a result of your
message?
Who do you need to
reach in order to meet
your objective?
What is the primary
message that is most
likely to reach and
persuade your target
audiences?
What is the proof, the
reason to believe your
message is right?
How will you
communicate with your
audience?
Who can you
collaborate with to
strengthen your voice .
and increase your
leverage?
MacWilliams Cosgrove Smith Robinson 1997
1ZD
> _ two-page spread attracts about 25% more readership than a one-page ad.
A half -page ad is about two-thirds as effective as a full page ad.
> A full-page color ad attracts about 40% more readers than a black 'and
white one.
Multipage ads attract more readers than single pages or spreads, but not in
direct proportion to the number of pages involved.
> Position_in the front or back of the magazine (except for the covers) does
not matter.
),..Readership does not drop off when an ad is rerun several times -in a maga-
zine.
Photographs are more effective than drawings.
> Illustrations showing the product in use are better than static product illus-
trations.
> is with people in them typically have a higher response rate than those
without.
Source. Starch Research, as reported inBusiness Rules of Thumb
> Does the headline communicate a clear, compelling benefit?
.)...Does the subheadline elaborate on the benefit and increase reader interest?
> Does the first paragraph of the"body copy expand on the headline -and
quickly get to the point?
> Do the subheadlines break up the copy and add visual interest?
> Are the paragraphs short for easy reading?
s Have I made the reader a compelling offer that's hard to refuse?
> - ordering information complete and easy to understand?
Is the vocabulary I'm using a good match for my readers?
Can I use a guarantee to add credibility?
Is the copy lively enough to keep the reader with me?
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Exhibit 4.7
Campaign for the Virginia Department of Waste Management. Art Director: Nancy Neely
Walker—Copywriters: Drena Decker/Richard Maume/Michael Tanner. Reproduced with
permission of The Polizos Agency.
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Tips fob Effectiv' e. Print
Communications
Start.from your message and action objectives. The only reason to do any
print communication is because it moves you toward your goal.
Think about your target audience. Is your print communication preaching to
the converted. or reaching new audiences?
® Watch your language. Is your copy full of jargon, or are you using words and
phrases that your target audience can understand and relate to?
* Watch the length of your copy. The average person will only skim your piece,
looking for one or two nuggets that interest them and will draw them in.
People will be more likely to read your piece Iifyou sacrifice volume of copy
for headline graphics and pictures.
Use pictures with real people -in them. No matter what. your topic, your
audience wants to know about -how your issue affects people, and they will
relate better to your piece if it is about people, not policies..
• Tell stories. Your audience is not nearly as interested in you issue as you
are, and stories will help to draw them in.
• Offer solutions that empower people.: Tell them what they can do, and tell
stories about other people. have done to make a difference.
Think about your audience when you choose a printer. Does it matter to
them if the piece if printed by a union shop? Will they care if you use soy
based inks and recycled paper? These details can tell certain constituency
groups a lot about your organization or campaign and its priorities.
Make sure that your print pieces are consistent with your message and
throughout your campaign and fits into your overall la
Lot f
P - ter*
.1 ri-It�J
`75 .D
without having to actually open the brochure. Your headline should sell
your produc and catch the reader's attention.
oY Svic.e
i Include a graphic or photo on the cover that will draw the reader in. If pos=
sible,. make it.stan' d out with the use of color.
Include visuals throughout the brochure. Show yourproduct or service in
use.
>-..Don't be afraid of long copy if it is needed. Give the prospect as .much
information as you can, describing clearly the benefits of your product or
service.
y Use your brochure to create a relario nshijo with your prospect. Tell a little
•awt
bit about yourself or your companoy hare your business credo and establish .
the fact that you. care abour'what you do and about your customers.
> Include. testimonials.' r c
>- Put some useful reference material in your brochure that will make it worth
hanging ' on to.
r Let your prospects know how to reach you: Include your telephone number
and address at the very least. If you own a retail outlet, consider putting a
local street map with.your location starred in the brochure and include
written directions. Always include your hours of
operation.
s Ask for action. Include an order form, make an offer, or include a customer
.questionnaire in your brochure.
Color in a brochure adds to the professional quality. If you are going to use
color, find a printer that specializes in color printing.
Creating Powerful Public Relations
Strategies
Everyone watches television. Everyone glances at the newspaper.. Everyone
listens to the radio. And everything you do will be affected by your ability to get
positive press coverage. This is.what earned media is all about.
it's called "eamed media" because it isn't free. It is the result of hard work,
thought, opportunism and luck.
Types of Earned Media:
Print Press: dairy and weekly newspapers
news sections
editorial writers
local and syndicated columnists
op-eds and guest columns
letters to the editor
sports and lifestyle
Specialty Press advertisers
alternative
'ethnic
labor
.newsletters (community groups, interest groups,
sportsmen's groups, churches)
magazines
Television: news
public affairs broadcasting
:local talk shows.
reporters' roundtables
cable
local access
Radio: all news
talk
'public -affairs broadcasting on commercial and public radio
.7 ? r1l)
Creating Powerful Public Relations
Strategies
Tips and Tools of the Trade
Determine who will be the key spokespeople for your campaign or
organization. THIS PERSON IS NOT NECESSARILY THE EXECUTIVE
DIRECTOR. Identify spokespeople who will look and sound like the audience
you are trying to reach.
• Train the spokespeople in the message and how to communicate with
outside audiences. If possible .use a video camera.
Create a press packet with favorable information in it about your organization
or campaign. The press packet should include.contact numbers, key relevant
facts, brochures or newsletters, positive press_ clips. Send the press packet
to key reporters and editors.
Build a database of key press people in the region where you work. This
database should .include names, telephone and fax numbers, where they
work and. special interests and biases. Sometimes comprehensive press lists
can be purchased from other local organizations or media associations.
• Build relationships with key press people as an expert they can count on for a
good quote or background information. If you sometimes wonder why the
same people are quoted over and over again in the press, this is why!
Schedule an interview to introduce yourself and your organization. Listen for
their biases and interests so that you can develop stories that will interest
them. Pay a courtesy visit to editorial boards.
Consider creating a routine communication with the press through a weekly
or monthly "what's happening" Fax. To be useful Communicate regularly
with the press, through
I
Don't ,use more than six words more than six take too Ion- to read.
Keep the concept simple. Billboards are no place to discuss frequent buyer
programs, graduated rebates, or computer operating systems.
Give .the person driving by one large graphic on which he can concentrate
—one that will draw attention.
Be sure the type.is.clear and easy to read.
Be. sure the words are large a person driving by -doesn't have time to read
small type.
Make sure the billboard is illuminated if it receives a lot of drive-by traffic
night.
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