02/22/1996 - City Council SpecialAGENDA
SPECIAL CITY COUNCIL MEETING
Thursday
February 22, 1996
5:30 p.m.
City Hall - Conference Room 2
I. ROLL CALL & ADOPTION OF AGENDA
IL VISITORS TO BE HEARD
III. WALLACE GROUPAMAGE DEVELOPMENT & POSITIONING
IV. OTHER BUSINESS
V. ADJOURNMENT
MEMO
city of eagan
TO: HONORABLE MAYOR & CITY COUNCILMEMIBERS
FROM: CITY ADMINISTRATOR HEDGES
DATE: FEBRUARY 16, 1996
SUBJECT: SPECIAL CITY COUNCIL MEETINGITHURSDAY, FEBRUARY 22, 1996
A Special City Council meeting is scheduled for Thursday, February 22, 1996 at 5:30 p.m.
in Conference Room 2 at City Hall to meet with The Wallace Group to begin Stage 1 of
an enhanced communications program which involves image development and
positioning.
The initial plan presented by 'The Wallace Group for the image development and
positioning includes the following:
• How do we want the City of Eagan to be known?
• What are the qualities we wish to associate with the City? Are there vital
components that must be stressed?
• What integral elements have the capacity to survive the year, decade and beyond?
• What are the common beliefs that unite the City?
• Which distinguishing characteristics help provide an identity for the City?
• Will the resulting image development and positioning have real benefits for the City?
According to The Wallace Group, the last question could be answered affirmatively now,
but the answers to some of the others will require further investigation, both formal and
informal. The benefits of a clear positioning can be amply demonstrated; however, since
it will drive efforts to promote the City of Eagan, it will provide consistency and add value
to communications programs. It is the intention of The Wallace Group that public
information programs be both strategic and cost-effective.
Communications Coordinator Foote has met with The Wallace Group on several
occasions in January/February to help coordinate the various stages of the
communications plan which include: 1) image development and positioning, 2) immediate
training for spokespersons and 3) a community survey.
To date, there has been little involvement with the management team and no involvement
with the City Council. The Department Heads will be meeting with The Wallace Group
on Tuesday afternoon at 2:00 p.m. to learn more about the process and how their role
and the City Council's role will become a collaborative effort and result in an enhanced
communications program for the community.
OTHER BUSINESS
There are no items for Other Business scheduled at -this time.
The meeting with The Wallace Group should take approximately three to three and one-
half hours.
ADJOURNMENT
/S/ Thomas L. Hedges
City Administrator