2009-03-01 Eagan Business NewsBy the numbers
• 52,000:Number of jobs
in Eagan
• 67,000:Number of residents
in Eagan
• 98:percentage of Eagan
residents surveyed who rated
quality of life excellent or good
• 17:Eagan’s ranking by
Money magazine in its 2008
“America’s Best Small Cities”
listing (50,000 – 300,000
population)
• 8:Eagan’s size ranking com-
pared to other Minnesota cities
• 1:Eagan’s ranking by
BusinessWeek as top
Minnesota city to raise
kids (2009)
JOURNAL OF THE EAGAN BUSINESS COMMUNITY
First Quarter 2009 Vol. 8 No. 1
Business News
Beginning April 15, visit www.cityofeagan.com/EBN for NEWSbriefs,
Eagan Business News’ new online publication.
Eagan
State of the City offers six goals, many examples of success
Mayor focuses on Eagan’s “far horizon”
Eagan business continues to show signs
for optimism:
Strong commercial construction—at
Rasmussen Business College, Health East,
Kowalski’s and Cub, among others—continued
in 2008. New restaurants, such as Café
Chili Peppers, Papa Murphy’s Pizza, and
Ansari’s Mediterranean Grill, quickly replaced
other restaurants that closed last year. Major
employers—Thomson Reuters, Blue Cross
Blue Shield and Delta—continue to call
Eagan home. And Biothera, a privately held
biotech company, is not only undertaking a
$1.2 million expansion but planning to hire
20 employees over the next two years.
Maguire then introduced six two-year goals,
beginning with a focus on preserving and
expanding Eagan’s economic vitality. The
long-awaited Cedar Grove redevelopment,
he offered, is moving forward thanks to the
City’s forethought in assembling all properties.
The Phase I concept plan, which includes a
hotel, apartment complex and senior housing,
has been approved for further discussion.
Infrastructure, too, is an investment in the
City’s future; in 2008, Eagan’s first round-
about was completed as was its first City-
owned bridge, Northwood Parkway Overpass
—and at $400,000 less than estimated
thanks to a slow construction market.
That fiscal prudence was reflected in the
City’s second two-year goal, which strives
not only to maintain careful management of
taxpayer dollars—Eagan has an Aa1 credit
and bond rating—but to pursue greater
self-reliance and independence from the
unpredictability of State funds.
In his third-annual State of the City address
on March 19, Mayor Mike Maguire offered
wide-ranging examples of success in
Eagan and drew attention to the City’s
2009-2010 goals—while acknowledging
today’s challenging economy.
“When you leave today, look across the
street at what will become a full parking lot
for today’s job fair at the Civic Arena, and
you’ll know we are not immune,” Maguire said
to packed Chamber, referring to residents
who need employment. He also mentioned
the growing need in Eagan to stock food
shelves for needy families and individuals.
But Maguire was quick to point out that the
City of Eagan is faring better than many
other metro communities:
Home foreclosures in
Eagan lagged behind
many Dakota County
cities in 2008, unem-
ployment in Eagan
ranks two full points
lower than Minnesota
in general, and
By the numbers
epage 1
Mayor focuses on
Eagan’s “far horizon”
(page 2
Eagan businesses face
tough economy head on
How’s business?
inside this issue
Tpage 3
Briefly: E-TV,
Northwest Airlines,
and free fill
continued on page 4
Quinn Hutson, principal and lead architect
of CNH Architects, finds his company in a
similar boat. “Business is a bit slower than it
has been in past years, but we can weather
the ups and downs a bit better with our
experience,” he says, adding that their
mix of work is changing. “Our religious
building projects are holding their own, if not
increasing. Some clients are taking more
time in moving ahead with projects. And
we’re seeing a resurgence in opportunities
for creative reuse of buildings.”
Being open to change is a constant theme
for many business owners. “It’s best to
adapt to the changing environment,” says
Jan Stapleton, co-owner of Insty-Prints
with her partner, Joe Dwyer. She counsels
clients not to completely stop their printed
marketing—“that’s not necessarily the best
investment in the future”—but to run printed
projects in smaller quantities. “Clients
are concerned about managing printed
inventory,” says Stapleton. “We’re a small,
customer-focused printer, so we can be
flexible with small print runs.”
Long before the financial downturn, Dan
Sjolseth, owner of Superior Mechanical &
Collision, was accepting change as a fact
of life: His 27-year-old company needed to
Eagan businesses face
tough economy head on
2 Eagan Business NEWS
Business Quick Tips
“Demonstrate your commit-
ment to the community—and
get your company name
out there—by giving back
through in-kind services.”
—Jan Stapleton, co-owner
of Insty-Prints
Outsource your meeting RFPs
to the Eagan Convention
and Visitors’ Bureau. “Our
services are free, we guaran-
tee the best rates and the
best amenities, and we take
a lot off business owners’
plate,” says Brent Cory,
executive director, Eagan
Convention and Visitors’
Bureau.
Rather than build new in the
current economic climate,
consider creative reuse of an
existing building. “In a rela-
tively depressed real-estate
market,” says Quinn Hutson,
principal and lead archi-
tect of CNH Architects,“a
client could come out with a
very good project with more
equity than a new building.”■
First Quarter 2009 JOURNAL OF THE EAGAN BUSINESS COMMUNITY
Brent Cory, executive director,
Eagan Convention and Visitors’
Bureau, celebrating its 15th
anniversary in 2009
“Like everyone else, we’re seeing a
downturn. Our mission is to build leisure
travel business, entice visitors to come
for the weekend to enjoy the amenities
in Eagan and throughout the region.
These days, we have to be as creative as possible, be as
aggressive as we can in the marketplace, and optimize the heck
out of our Web site.”■
Roberta Venaglia, co-owner
of Peanut’s Place, providing
dog daycare, boarding and
grooming since 2003
“We just moved to a new location to
provide an even better environment for
our dogs, including a large outdoor
play area and a front reception area.
This past year has been challenging
financially; our new location helps us lower our overhead so
we can continue to provide quality care at an affordable rate.
Fortunately, our clients still need and want dog daycare.”■
“Everybody better batten down the hatches,”
says Rick Waldeland, owner of 33-year-old
Waldeland Jewelry & Gifts, referring to the
current economic plunge.
Talk to a dozen businesspeople in Eagan,
and there’s plenty of worry to go around.
But some optimism too.
The state predicts a budget deficit of $4.6
billion; Minnesota’s unemployment rate
jumped to 6.9 percent in December, with
Dakota County just behind at 6.1 percent;
the state’s 2008 home foreclosures hit a
record 27,000, including 2,000 in Dakota
County; and consumer buying is down
significantly, including at hometown hitters
like Target and Best Buy.
Throughout 2009, local business owners
will be striving to keep business steady
—or at least solvent. And no one is
sitting still.
“Our advertising this year will be more
‘in-your-face,’ especially using TV and the
Internet,” Waldeland says, adding that his
sales are feeling a pinch but not the decline
others might be experiencing. “We’re
fortunate,” he says. “We’ve been around
so long, we have a tremendous number
of customers.”
How’s Business?
• Debuting last month was
E-TV,a new television studio
operated by the City of Eagan
and located at Thomson Reuters’
Minnesota division. Minnesota’s
first public-corporate community
TV partnership, E-TV boasts a
2,500-square-foot facility,
including a control room, an
870-square-foot studio and staff
offices. Tune into E-TV on cable
channels 15 (public access),
16 (government) and its newest
channel, 20, which will feature
youth- and community-driven
programming. And don’t miss
“Talking Business,” the Dakota
County Regional Chamber’s
new monthly business show,
beginning April 6. ■
• Northwest Airline’s Eagan
headquarters will remain
open—for now. Late in January,
the Metropolitan Airports
Commission approved a deal
with Delta that will retain—at
least through 2016—10,000
Minnesota airline jobs, including
the pilot training center and
technology center in Eagan, and
ensure Delta pays off Northwest’s
$245 million bond debt by 2016.
Because the debt payoff is com-
pleted six years earlier than was
originally required, the MAC
won’t penalize Delta for closing
Northwest’s Eagan headquarters
within the next few years. Delta
also will be required to maintain
a hub at Minneapolis-St. Paul
Airport through 2020. ■
• Need fill for your building
or landscaping project?
Thanks to the expansion of
the Eagan post office, nearly
250,000 cubic yards of dirt will
be removed from the site. To
avail yourself of the free fill,
please call 612-290-3740. ■
Eagan Business NEWS 3
2009 First QuarterJOURNAL OF THE EAGAN BUSINESS COMMUNITY
Briefly
David Walsh, vice-president of
communications, Biothera,
focusing on pharmaceutical and
food-grade ingredient businesses
“We recently secured a state grant
to add two labs and office space.
Depending on our growth, we may add
up to 20 employees over the next few
years. It’s great to be part of a growing
company, but we’re mindful that other businesses are struggling.
For us, fundraising is harder, but we have such a good story that
our company is still really attractive to investors.”■
relocate from its previous Cedar Grove
location due to redevelopment.
Today, Sjolseth is a bit sheepish about his
company’s current success: “While the
winter weather kind of stunk for every-
one else, January was our best month
ever,” he says. Of course, Superior’s big
numbers weren’t due to Mother Nature
alone, but to the new more visible location
on Cedarview Drive, a new service shop,
added to his core body-shop business, and
a major trend: people aren’t buying new
vehicles. “Owners are keeping vehicles on
average 9.2 years, up from 7 years,” he
says. “And when they do buy, they buy used
cars, which still need service work.”
Looking ahead, however, Sjolseth
acknowledges that the financial
descent may still cause
challenges for those in his
industry. “If someone just
lost a job and gets into a
car accident, he’s not
going to use the insur-
ance money for body-
work. People will
strategize, replacing headlights and
taillights, and just keep the car going down
the road straight.”
That’s likely a perfect
metaphor for
businesses in 2009.
Jan Stapleton
gets the last
word: “Things will
turn around.” ■
“I’ve never laid off
anyone when business
has been slow. I’ve
always tried to keep
our people working
40 hours a week. I’m
going to be on top of
this. They’re not just
workers, they’re
family and friends.”
Rick Waldeland,
owner of 33-year-old
Waldeland Jewelry
Eagan
In addition, while Eagan has the third-lowest cost of services
per capita of any Minnesota city with 50,000-plus people,
“in the future, we may have to do less with less,” said
Maguire, adding that the City’s conservative spending
decisions and efficiencies continue to serve Eagan well.
“Infostructure” bandwidth, capacity and the Internet speed
needs of Eagan’s residents and employers are emphasized by
the third goal: to ensure the economic competitiveness of
Eagan. Noting that Internet traffic doubles every 12 to 15
months, Maguire pointed out that in 2008 the City laid 3.6
miles of fiber and installed conduit “placeholders” in under-
construction trenches for future use; in 2009-2010, the City
will continue to pursue technology balanced by market forces
in its desire to improve broadband capability and availability.
Supporting public and private initiatives addressing the City’s
changing demographics is the fourth goal—especially keeping
in mind the lifestyle needs of an aging population.
“In our recent community survey, an astounding 98 percent of
Eagan residents rated the quality of life in Eagan as excellent
or good,” Maguire offered. That said, he provided further
ideas for exploration, including: increasing the community’s
walkability, adding more recreation program choices and
4 Eagan Business NEWS
Business News
epage 1
Mayor focuses on
Eagan’s “far horizon”
(page 2
Eagan businesses face
tough economy head on
How’s business?
Tpage 3
Briefly: E-TV,
Northwest Airlines,
and free fill
inside this issue
3850 Pilot Knob Road ●Eagan, MN 55122
Standard
U.S. Postage
PAID
St. Paul, MN
Permit #7732
amenities, considering changing transportation needs,
ensuring a variety of housing, and much more.
“It’s all the rage to ‘Save the Planet in Five Easy Steps,” joked
Maguire about the fifth goal, “but that’s not what this goal is
about.” Instead it focuses on environmental sustainability and
energy efficiency, exploring alternative energy sources, per-
forming energy audits of City buildings, and trying to reduce
“our footprint and our costs, both financial and environmental.”
The sixth goal—“strengthening our community through
volunteerism and civic engagement opportunities”—called
attention to the Fourth of July celebration at Central Park,
Eagan’s Market Fest, Showcase Eagan, the City’s new
community television partnership with Thomson Reuters, and
neighborhood rain garden projects.
Maguire then highlighted examples of exemplary business
service to Eagan, including Patsy Thomas of Eagan Floral
who moved her business to smaller location rather than lay off
her employees; and Blue Cross Blue Shield CEO Pat Gerhety,
whose company is “taking an active role in improving
Minnesotans’ health while containing costs.”
In conclusion, Maguire recalled other tough times in Eagan’s
history, noting that “our community has always found a way
forward, adapting to new challenges with innovation and
hard work.” ■
Eagan’s “far horizon” continued from page 1
Editor Karin B. Miller, Working Words, Inc.
Designer Brent Kastler, Kastler Art & Design
Like our new look? Send comments and story ideas to EBN@cityofeagan.com.