2750 Eagandale Blvd - PSA Agreement Agenda Information Memo
September 21, 2010 Eagan City Council Meeting
P. PSA AGREEMENT WITH CBS OUTDOOR—CITY OF EAGAN
ACTION TO BE CONSIDERED: Approve an agreement between the City and CBS
Outdoor, Inc. to provide the City five (5) hours/month (2250 eight-second spots) for
public service announcements on the billboard located on railroad r-o-w adjacent to Coca-
Cola, west of I-35E and south of Hwy 55 in the NE 1/4 of Section 3.
FACTS:
➢ The Sign Ordinance allows conversions of static billboard signage to dynamic
display signage provided the sign company either:
A. reduces the number and size of billboard space they have in the City by an equal
amount
or
B. the company provides the City five hours per month for public service messaging
on the new dynamic display sign
➢ CBS Outdoor, Inc. is proposing to change-out the north face of the existing static
billboard to a dynamic display sign and provide the City five hours of messaging per
month.
➢ Upon approval by the City Council and execution of said agreement, the Sign Permit
will be issued to allow CBS to convert the sign.
ATTACHMENTS: (1)
Location Map on page
Agreement is being finalized and will be distributed to the City Council
PUBLIC SERVICE AND COMMUNITY MESSAGING AGREEMENT
THIS AGREEMENT is dated j474L/11tJLt{/7 , 2010 ("Effective Date"), by
and between CBS Outdoor, Inc., a Delaware corporation, ("the Company") and the City of
Eagan, a Minnesota municipal corporation ("the City"), and together collectively referred to as
the"Parties."
WHEREAS, the Company desires to have a dynamic display sign within the City
pursuant to Eagan City Code Section 11.70, Subd. 28 (K)(4)(B); and
WHEREAS, the Company has obtained and complied with all permit requirements for
having a dynamic display sign with the City; and
WHEREAS, the City desires to use up to 5 hours of advertising per month on the
dynamic display sign pursuant to the terms set forth below.
NOW, THEREFORE, in consideration of the mutual promises, covenants and conditions
hereinafter set forth, the Company and the City intending to be legally bound hereby agree as
follows:
1. Allowed Signs. The Company shall be allowed to have within the City the north
facing enhanced dynamic display sign(s) located adjacent to 2750 Eagandale Boulevard in rail
road right-of-way, south of State Highway 55 and west of Interstate 35E in the NE 1/4 of Section
3 and identified as Sign 11 on Table A of Eagan City Code §11.70 (the "Sign".) The Company
shall comply with all permit and zoning requirements not otherwise addressed in this Agreement.
2. Required Announcements. The Company agrees to reserve up to 5 hours (2250
eight-second spots)per month per for public service messages for the City on the Sign. The City
shall be solely responsible for the design and development of the message. The City will provide
the Company reasonable advance notice for any message it desires to be displayed. The City
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may delegate to another governmental entity a portion of the time for community and public
service announcements, but such delegation shall not make the delegate a beneficiary of this
paragraph or otherwise entitle that entity to bring an action to enforce this paragraph. Such
enforcement rights shall at all times remain with the City. The City time shall be reduced on a
pro-rata basis for any time period when the Sign is inoperable or if the Sign is being used for
other public service announcements (e.g. Amber Alerts or other state emergencies).
3. Timing of Announcements. The Company shall deliver the community and
public service messages for the City during the same time periods and in the same manner as its
paid advertisers would be displayed. The community and public service messages shall be
displayed as eight-second spots delivered throughout a 24-hour period of time. The community
and public service messages shall be incorporated into one of the 8 or 9 rotation segments and
shall be displayed every 64 or 72 seconds, or at a similar rotation that correlates with a paid
advertiser's schedule. The community and public service messages shall be distributed
throughout a 24-hour period and shall not be relegated to the midnight to 6:00 a.m. frame as the
only time of delivery.
4. Unused Announcement Time. Display time not used by the City in any month
will be forfeited, and will not carry into another calendar month.
5. Breach. If the Company fails to provide the community and public service
messages as required by this Agreement, the City may, in its discretion, require the Company to
limit the rotation of messages displayed on the Sign by requiring a period of not less than twenty
minutes between any change or movement of any image or message displayed on the Sign, until
such time as the Company provides the community and public service messages outlined in this
Agreement.
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6. Limitation of Liability. Neither Party shall be liable to the other Party for any
special, incidental, indirect, punitive or consequential damages, whether foreseeable or not,
arising out of, or in connection with the other Party's: (i) failure to perform its respective
obligations pursuant to this Agreement; or(ii)breach of its respective representations pursuant to
this Agreement, including, but not limited to, loss of profits or revenue (whether arising out of
transmission interruptions or problems, any interruption or degradation of service or otherwise),
cost of capital, or claims of customers, in each case whether occasioned by any construction,
reconstruction, relocation, repair or maintenance performed by, or failed to be performed by,the
other Party or any other cause whatsoever, including breach of contract, breach of warranty,
negligence, or strict liability, all claims with respect to which such special, incidental, indirect,
punitive or consequential damages are hereby specifically waived.
7. Force Majeure. Neither Party shall be in default under this Agreement if and
to the extent that any failure or delay in such Party's performance of one or more of its
obligations hereunder is caused by any of the following conditions, and such Party's performance
of such obligation or obligations shall be excused and extended for and during the period of any
such delay: act of God; fire; flood; wars, insurrections and/or any other cause beyond the
reasonable control of the Party whose performance is affected. The Party claiming relief under
this Article shall notify the other in writing of the existence of the event relied on and the
cessation or termination of said event.
8. Alteration in Writing. This Agreement supersedes any and all prior
understandings and agreements, whether written or oral, between the parties with respect to the
subject matter of this Agreement. No alteration or variation of this Agreement shall be valid
unless made in writing and signed by the Company and the City.
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9. Termination. This Agreement shall continue until the Company no longer
operates the Sign. The Company shall provide the City with at least ninety days notice prior to
the termination of its operation of the Sign. Should the Sign remain in existence following the
Company's termination of operations, the rotation of messages displayed on the Sign shall be
limited to a period of not less than twenty minutes between any change or movement of any
image or message displayed on the Sign.
10. Notice. Any notice required hereunder shall be in writing and shall be addressed
as follows:
The Company:
CBS Outdoor, Inc.
51777 5h447 ®ctA iC
stpatrtminiTersata-5.5.tet (V i nne 1bn.k4, / 7N S53y3
The City:
City of Eagan
Tom Hedges, City Administrator
Tom Garrison, Communications Director
3830 Pilot Knob Road
Eagan,MN 55122
with a copy to:
Michael G. Dougherty,City Attorney
Severson, Sheldon,Dougherty&Molenda,P.A.
7300 West 147th Street, Suite 600
Apple Valley,MN. 55124
or to such other address as a Party may indicate in a written notice to the other. All notices and
communications given under this Agreement shall be deemed to have been duly given and
received: (i) upon personal delivery, or (ii) as of the third business day after mailing by United
States mail, postage prepaid, addressed as set forth above, or (iii) the immediately succeeding
business day after deposit (for next day delivery) with Federal Express or other similar overnight
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courier system, or (iv) 24 hours after facsimile transmittal with confirmation of receipt and
followed by personal delivery, United States mail, or overnight delivery as specified in this
Paragraph.
11. Minnesota Law to Govern. This Agreement shall be governed by and construed
in accordance with the substantive and procedural laws of the State of Minnesota excluding its
conflict of law rules. All proceedings related to this Agreement shall be venued in the State of
Minnesota.
IN WITNESS WHEREOF, the Parties have executed this Agreement the day and
year first above written.
THE COMPANY: THE CITY:
CBS Outdoor, Inc. City of Eagan
AAAAArck...
By: By: 04 A47146
Mike Maguire
Title: 1 .tiC1CL o kIStM1 Its: Mayor
By:? ' vio
Maria Lynn Petersen
Its: Clerk
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EXHIBIT A
North facing sign - 2750 Eagandale Boulevard
Eagan City Code off-premise sign, Table A, No. 11
Lat/Long: 44.85873° N 93.14683°W
USNG: 15T VK 88399 67267