09/26/2000 - City Council Special
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AGENDA
SPECIAL CITY COUNCIL MEETING
TUESDAY
SEPTEMBER 26, 2000
5:30 P.M.
EAGAN CITY COUNCIL CHAMBERS
1. ROLL CALL & AGENDA ADOPTION
II. VISITORS TO BE HEARD
III. CEDAR AVENUE/HIGHWAY 13 REDEVELOPMENT
CONCEPT
IV. PROJECT 779/DODD ROAD
V. DIRECTION RE: ELECTION SIGN STUDY
VI. OTHER BUSINESS
A. LARRY WENZEL
B. CLYDE THURSTON/COMMUNITY CENTER
FOCUS GROUPS
VII. ADJOURNMENT
•r.. city of eagan MEMO
TO: HONORABLE MAYOR AND CITY COUNCILMEMBERS
FROM: CITY ADMINISTRATOR HEDGES
DATE: SEPTEMBER 22, 2000
SUBJECT: SPECIAL CITY COUNCIL MEETING/SEPTEMBER 26, 2000
CEDAR AVENUE/HIGHWAY 13 REDEVELOPMENT CONCEPT
The City Council held a special meeting on April 11, 2000, to continue discussions regarding the
potential redevelopment of the Cedar Avenue and Highway 13 area. Based on direction from the
City Council at that meeting, staff has been proceeding on several fronts to further review the
concept proposed by the Cedar/13 Redevelopment Study Task Force in November 1999.
The primary objective of this meeting is to discuss items pertaining to the timeline and future
goals for the Cedarvale Redevelopment and get City Council direction for going forward. The
process outline, including an update of activities to date, will be discussed. Also to be discussed
are the various refinements that the redevelopment concept is going through and whether the
Council agrees the refinements are going in the right direction. Last, the communications plan
and infrastructure improvements have been recognized as priorities by the City Council and
direction for moving ahead on those items should be discussed.
Staff has been meeting on a regular basis with Ehlers and Associates, the redevelopment project
management consultant hired by the City Council in April. Ehlers arranged meetings with
representatives from large developers with substantial resources and experience in the area of
redevelopment to review the Village Plaza concept and provide feedback on the likely
development interest, mixed uses and types of uses, and potential timing of future redevelopment.
Based on their comments, there is likely to be quite a bit of interest in the Cedar/ 13 area and there
is also likely to be some refinement in the mix of uses proposed. Developer interest and
comments will require almost continual refinement of the redevelopment concept. To be sure that
the latest refinements are communicated with the public, an open house will be held so residents,
business owners, and other interested parties have an opportunity to review the changes.
Ehlers has reviewed current land and building values for the purpose of creating baseline financial
figures to calculate potential future value and increment. This analysis is necessary to determine
the level to which the City may have to partner with developers in order for the project to
succeed. Because the area is not likely to go as one complete district, sub-area analysis is also
being conducted. Existing legislation restricting the timing of tax increment financing districts
suggests that, if authorized by the City, more than one district may be necessary to guarantee a
successful development.
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At the April II special meeting, the City Council also directed staff to develop a communications
plan. Ehlers has developed a communications strategy for the Cedar/13 project, which includes
the open house mentioned above. The draft communications plan is attached on pages
through tfor your review.
Finally, the Public Works Department retained SRF Consulting Group Inc. to analyze realignment
options for the intersection of Silver Bell Road, Beau d' Rue Drive and Cedarvale Boulevard,
south of Highway 13. During the task force process, citizens raised concerns about the impact
that this redevelopment would have on the traffic congestion at this intersection. The Council
directed staff to evaluate this concern and prepare some concept proposals for potential traffic
improvements. SRF has taken existing traffic counts and projected additional traffic rates from
both the redevelopment and future growth in general background traffic in the area. They have
prepared several different concepts that maximize the capacity of this intersection providing
acceptable levels of service along with proposed streetscaping improvements and will be
presenting them to the Council at the workshop meeting.
ACTION TO BE CONSIDERED:
To provide direction to staff regarding the following issues:
? Process outline and continued concept refinement, open house to share refinements, and
development of a preliminary implementation schedule
? Authorization of a feasibility study for a specific Silver Bell/Beau d' Rue intersection
realignment option
? Implementation of the Cedar/.13 Redevelopment Communications Plan
PROJECT 779/DODD ROAD
At the September 5 City Council Meeting, staff forwarded a copy of a draft feasibility report for
the proposed upgrading of Dodd Road from Diffley Road to Wescott Road with the
recommendation that the Council schedule a public hearing for October 3 to present the details of
this report to the public. An informational neighborhood meeting was proposed by staff for
September 18 to present the same report in advance of the public hearing. At the September 5
City Council meeting, several residents along Dodd Road appeared under "Visitors to be Heard"
requesting the City Council to postpone the public hearing and neighborhood meeting for
approximately one month to allow them time to review the report in detail and be better able to
comment on the proposed improvement. Subsequently, the Council scheduled the following
meetings:
• Oct. 16 Staff Informational neighborhood meeting to review draft feasibility
report and take comments.
• Oct. 24 Special Council Workshop to review comments from Oct.16
meeting and discuss options with residents. Council would provide
direction to staff regarding alternatives for further evaluation.
• Nov. 13 Staff informational neighborhood meeting to review new
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information/alternatives.
• Nov. 21 City Council Public Hearing to review: 1) the draft feasibility
report, 2) identified alternatives, 3) comments from Nov. 13
meeting; and discuss the merits of the project.
After the September 5 City Council meeting, the Council received several requests to meet with
the residents as soon as possible. Subsequently, the Council added an agenda item to the
scheduled workshop for September 26 to provide the citizens an opportunity to present their
concerns directly to the Council. Staff will not be making any presentations but will be available
to respond to questions. After this meeting, the Council should address the need and/or agenda
for the currently scheduled October and November meetings.
Included on pages lb through are correspondences received recently regarding this
issue.
ACTION TO BE CONSIDERED:
To provide direction to the Public Works Director for proceeding with the scheduled open houses
on October 16 and November 13, and the special City Council meeting on October 24 and Public
Hearing on November 21.
ELECTION SIGN STUDY
At its meeting of August 15, 2000, the City Council scheduled a special meeting on November 21,
2000, to discuss issues related to election signs. At the further direction of the Council, this item
has been placed on the agenda for September 26 for the City Council to identify specific issues
that are to be addressed in preparation for the meeting on November 21, 2000.
City staff has done some previous study of this issue by direction of the City Council. Information
included in that report is attached on pages through
ACTION TO BE CONSIDERED:
To provide direction to staff regarding specific issues regarding election signs to be reviewed and
presented for discussion and consideration at the special City Council meeting on November 21,
2000.
OTHER BUSINESS
A. LARRY WENZEL/PROPOSED MnDOT LAND SWAP
Mr. Larry Wenzel has expressed an interest to City Council members about his project, High Site
Apartment expansion, and may request time on the agenda, under Other Business, to discuss a
proposed MnDOT land swap. Director of Public Works Colbert left a message with Mr.
Wenzel's attorney on Thursday, September 21 to contact the City to indicate when they would
like to appear. City Council Members Blomquist, Carlson, and Masin have given their consensus
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to hearing Mr. Wenzel's proposal on Tuesday if he requests time before the City Council. The
item has been scheduled conditional upon receiving contact from Mr. Wenzel confirming his
desire to appear on Tuesday, September 26.
B. CLYDE THURSTON/COMMUNITY CENTER FOCUS GROUPS
The City was notified by Clyde Thurston that he would prefer to not serve on a specific focus
group and has indicated in his correspondence to the City he would provide, on a volunteer basis,
input to the design teams. In his status as Chair, he was able to work with all aspects of the
Community Center Task Force and has the history of the entire one-year process leading up to the
Community Center Bond Referendum. Given his role as Chair and consistent attendance at all the
meetings, he could be helpful as an information source to the consultants and City Council. He is
willing to give up his seat as a member of the teen focus group.
/s/ Thomas L. Hedges
City Administrator
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Eagan Village Plaza Redevelopment
Draft Communications Plan
Table of Contents
Page
1. Framework for Redevelopment Communications 2
2. Project Background 4
3. Purpose for Communications Plan 5
4. Target Audiences 5
5. Communications Goals 6
6. Key Messages 7
7. Tools List 8
8. Tactics and Strategies 10
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Eagan Village Plaza Redevelopment
Draft Communications Plan
1. The Framework for Redevelopment Communications
Redevelopment is always difficult because it involves change and change is hard for
people. They love the results, but hate the process. There are basically six different
phases of the redevelopment process for this project. Each has its own set of concerns and
issues for the public. An effective communications component to a redevelopment project
moves the public through all six phases to the results.
Redevelopment Project Phases
Phase I Need Identification
The city identifies an area or areas in need of redevelopment. In this phase, the
public has little or no awareness of the potential redevelopment project and may
or may not agree with the need for redevelopment or what role the city should
play. The key communication issues during this phase include forecasting key
messages about the need, and the primary purpose for the redevelopment, whether
that is blight removal, improved tax base, enhanced "gateway" image of a
community or something else. It important to settle on one prime goal for the
redevelopment. While there can be secondary goals, settling on a primary goal
will help to avoid measuring the redevelopment's success using different
yardsticks. That primary goal will need to be reiterated and underscored
throughout the project. A decision is made in this phase to proceed with a
redevelopment concept. A communications plan is drafted at this point in the
process to serve as a blue print for ongoing communications efforts.
Phase 2 Concept Development
This phase encompasses the planning process, beginning with the design of a
redevelopment concept. A group is identified to assist with concept development,
and broad-based community input is received. The communications process
forecasts the need and purpose for the redevelopment and the planning process.
The redevelopment process identifies desired outcomes, potential redevelopment
uses and design ideas, and designates the redevelopment area.
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Phase 3 Concept Refinement
In this phase the concept is tested for market and financial feasibility with the help
of developers and market specialists. The redevelopment concept is then refined,
based on the financial and market analysis. A critical communications/public
participation issue in this phase is the need to involve the community in the
refinements of that concept. At this phase there may be some growing awareness
of the potential redevelopment project in the community. Communications efforts
must increase knowledge about the project, especially as it relates to the need, the
purpose, the plans, the process and public participation.
Phase 3 Developer Selection
At this phase the city cor. -ts qualified developers and discusses the
redevelopment concept any: program, identifying developers for a qualification
process. Developers' experience and financial capabilities are assessed. One or
more developers is selected for further analysis of the redevelopment feasibility.
The city reviews general plans, including uses, design concepts, densities and
financial feasibly with developers. Communications efforts from the previous
phase continue throughout this phase. Even though community awareness of the
redevelopment project may be growing, it is likely few believe the redevelopment
will really happen.
Phase 4 Development Agreement
Most of the planning is completed and a developer has been selected, but the
project is still months from construction. A pre-development agreement is
negotiated with one or more developers, providing a period of exclusive rights for
development. In that agreement, the developer refines plans and assesses market
feasibility. In the development agreement, the developer secures a lease
commitment and financing for the project. The developer also completes land use
and other regulatory reviews. Finally, the development agreement occurs when
the developer removes development agreement contingencies and initiates land
acquisition and building design. By this time, the public already has some
awareness that the project has begun and is moving forward, but there is little or
no visible proof of redevelopment. Opponents continue to resist change.
Supporters don't understand what is taking so long.
Phase 5 Construction
All development agreements are final, acquisition has begun and even some initial
demolition of existing properties has occurred. Many early opponents have
accepted that the redevelopment is taking place, but the new development is still
not up and visible to the public. Public concern has shifted from the pre-existing
businesses and homes to the new development that will replace the old properties.
There are concerns about the impacts of those new businesses and housing
developments on the community. At this point, it is important to keep
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communications efforts up, providing a vision for the future redevelopment, and
reiterating need, purpose and benefits to the community.
2. Village Plaza Redevelopment Project Background
The City of Eagan and area business community have been wrestling with the
need to revitalize the Cedarvale Shopping Mall area for about a decade. Once
considered the "downtown" of Eagan, the Cedarvale Shopping Mall area has been
superseded by other new retail areas.
In the early 1990s, a shopping center study examined prominent shopping nodes
in the community. As a follow-up to that study in 1994, Eagan had special
legislation passed by the Minnesota Legislature making the Cedarvale Mall area a
special service district with special tax levying authority.
In 1998, the Eagan City Council initiated a redevelopment study of the Cedar
Avenue and Highway 13 area. The Cedar Avenue/Trunk Highway 13 interchange
study area concentrated on the 235 acres of land located in the northeast and
southeast quadrants of the interchange, with a focus on the Cedarvale Mall area.
The study found that the viability of Cedarvale Mall has been significantly
reduced over time because of a number of factors. These include the construction
of the interchange and changing traffic patterns/access, the changing marketplace
favoring "big box" retail, and increased competition from other retail centers.
The study was led by the Cedar/13 Task Force, a group composed of 20
volunteers representing area residents, business owners and City commission
members. In November 1999, the task force completed its report with
recommendations for the redevelopment area. The report was titled "Village
Plaza, A Redevelopment Concept for the Cedar/13 Area," and it recommended
various types of land uses for the area.
Currently, the City is examining market and financial feasibility issues of the
concept, working with developers and other specialists to assess development
issues. The next step in the process will be to refine the concept based on the
findings of the financial and market feasibility study, providing the necessary
detail to make it a workable plan.
Another important next step will be to implement a communications strategy to
inform Eagan residents, business people and community leaders about the
proposed redevelopment and inform and involve them as the planning proceeds.
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3. Purpose for the Communications Plan
The purpose of this communications plan is to help the City of Eagan organize its
Village Plaza redevelopment communications and outreach efforts with the public
and with other important groups, also called "target audiences". This plan
identifies a set of target audiences, goals, key messages, tools, tactics and
strategies to accomplish that communications effort. This communications plan
looks out one year but should be reviewed quarterly and updated to maintain a
proactive communications effort.
4. Target Audiences
• All Eagan Residents
• Residents and Business within the Village Plaza Redevelopment area
• City opinion leaders
Council, board and commission members
Civic organizations
Community groups
City staff
Task Force members
• News Media
Eagan This Week
Eagan Sun Current
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5. Communications Goals
The plan's communications goals correspond to the target audiences. Each of the
communications tactics and strategies listed in this plan are built from these goals.
Goal No.1 All Residents
To keep all Eagan residents informed about the Village Plaza
redevelopment, the reasons for it, progress with it and how they can stay
informed and involved.
Goal No. 2 Residents and Businesses in the Redevelopment Area
To keep home owners, business owners and tenants in the redevelopment
area informed of what is happening in the redevelopment project area and
why, and the timing of future activities,' especially those dealing with
acquisition and relocation.
Goal No. 3 Community Opinion Leaders
To keep community opinion leaders informed about the redevelopment
and provide them with the information they need to inform community
members and answer questions.
Goal No. 4 News Media
To provide the news media with accurate and timely information on
Eagan's Village Plaza redevelopment, enabling the news media to assist the
City in keeping community members informed.
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6. Key Messages
The key messages for the Village Plaza Redevelopment will grow and evolve as the
project develops. However, throughout the project it will always be critical to reiterate
the need, the purpose, the benefits, what happens if nothing is done, and how the public
can stay informed and involved.
The Need
1) The City of Eagan is developing a plan to revitalize and redevelop the greater
Cedarvale area.
2) Cedarvale Mall was once considered Eagan's "downtown" but for many years it
has not been a vital retail center. For about a decade the City and area businesses
have been considering strategies to improve the area's vitality.
2) Redeveloping the Cedarvale Mall area will restore the health and vitality to the
Cedarvale area business community and adjacent properties.
The Plan
3) The Cedar/13 Redevelopment Task Force developed a concept for a new "Village
Plaza" redevelopment in November 1999 and market and financial analysis are
now underway to refine that concept.
4) The Village Plaza redevelopment will incorporate a combination of commercial
and retail opportunities, new housing, open space and improved street circulation,
in a way that is compatible with adjacent residential neighborhoods.
5) The Village Plaza redevelopment would provide commercial/retail uses that
reflect the reality of the current highway infrastructure and address current
congestion problems.
The Process
6) The initial Village Plaza concept projected a 15-year redevelopment timeframe.
However, financial and market analysis indicate the redevelopment would likely
occur in the next two to five years.
7) The redevelopment process will involve several steps - the completion of a
development concept, selection of developers, negotiation of a development
agreement, and construction.
Public Information
7) The community will be kept informed of the progress of the redevelopment in a
variety of ways, including the City newsletter, local newspapers, and open houses.
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7. Communications Tools
These are the communications "tools" or products that will be used with the tactics and
strategies to accomplish the project's communications goals.
Type Description Frequency
Q&As Quarterly to bimonthly Q&As inserted into Quarterly to bimonthly
the City's newsletter to update community
members and address questions about the
redevelopment.
Business Newsletter Articles provided periodically to the Eagan Quarterly to monthly
Articles Business News and the Chamber of
Commerce newsletter informing businesses
about the project and about opportunities for
artici ation.
Open Houses Open houses would be held for community Concept refinement
members at key points in the redevelopment Preliminary developer
process to inform, answer questions and proposal
receive input. Separate open houses would be Final developer
held for residents and businesses in the proposal
redevelop ment area.
Power Point A summary presentation explaining key After concept
Presentation information about the redevelopment refinement
including purpose, timing, schedule, expected
result, how people can stay informed.
Business Coffees Bimonthly coffees with the Chamber of Ongoing
Commerce & redevelopment area businesses.
Briefing Book A briefing book would be developed for
policymakers the City Council, Economic
Development Commission, Planning
Commission and HRA summarizing
important information about the
redevelopment and equipping them to answer
questions.
Vision Display Boards would include elevations to provide a At concept refinement
Boards vision for the redevelopment, a board with a
map of the entire redevelopment area and a After concept
board with the project schedule. These would refinement
be displayed in area businesses and other
prominent places in the community. At developer's
proposal
At final developer's
proposal
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Type Description Timing
News Releases News releases would be provided at critical Before each open house
points in the redevelopment to ensure the At developer selection
media understands not only what is happening At pre-development
but can put it into the context of the bigger agreement
picture. At development agreement
City Newsletter Articles regularly featured in the City's Quarterly
Articles newsletter on the progress of the
redevelo ment.
Redevelopment Map A map of the impacted redevelopment area (See Display Boards)
with pro osed land uses.
Project Chronology A chronology of events and activities leading Ongoing
up to and for the duration of the
redevelo ment.
City Web Page Articles regularly featured on the City's Web Ongoing
Updates page, along with available graphics (see
vision display boards).
City Services Open A staffed station at the 2001 City Services July 2001
House Station Open House will provide vision boards and
handouts, updating the community on the
progress of the redevelopment.
Weekly Project A written two-page summary project update Weekly
Updates would be provided to City policymakers and
staff weekly.
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8. Tactics and Strategies
Tactics and strategies combine the elements of the communications plan to chart ongoing
initiatives that achieve the communications plan's communications goals.
Strategy Description Goals Tools Timing
City An ongoing City information effort that 1, 2 Q&As, Power Point Ongoing
Information runs for the duration of the project would presentation, vision
Effort utilize a variety of tools and tactics. At display boards, open
critical points in the process, open houses houses, City
would be held for community input. Q&As newsletter articles,
would be inserted into the City's Web Page update.
newsletter and mailed separately if need be
to keep residents informed of the progress
of the project, need, and end goals. Once
vision display boards are available, they
will be displayed prominently in the
community. A power point presentation
will be made to various community
groups.
City Opinion Ongoing, periodic presentations would be 3, 1 A Power Point Ongoing
Leaders made to City opinion leaders as the presentation,briefing
Presentations redevelopment progresses. In addition to book, Q&A, project
presentations to policymaking bodies updates, chronology,
such as the City Council, Economic vision display boards
Development Commission, Planning and other written
Commission, City Council and Housing materials as needed.
Redevelopment Authority presentations
will be made periodically to civic groups
and community organizations such as the
Rotary, League of Women Voters,
Jaycees, and Lions. A variety of tools
would be used to inform and update
policymakers.
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Strategy Description Goals Tools Timin
Business An ongoing communications effort with 2 Vision display Ongoing
Community the business community, especially the boards, Q&As,
Information businesses that are in the Cedarvale Mall Power Point
Effort area. Bimonthly coffees would continue to presentation,
be held by City staff with the entire business newsletter
Chamber of Commerce and separate articles.
periodic coffees/meetings would be held
with businesses in the proposed
redevelopment area. Articles would be
provided to the Chamber of Commerce
newsletter and Eagan Business News.
News Media At the time of important events and 4 News releases, As
Briefing milestones in the redevelopment, the news vision boards on needed
Sessions media would be briefed by the city computer file or
manager/mayor, enabling the media to do print out, and other
a news story or feature on the written information
redevelopment. as pertinent.
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September 20, 2000
Mayor Pat Awada,
Councilmembers Paul Bakken, Bea Blomquist, Peggy Carlson, Sandy Masin
Eagan City Hall
3830 Pilot Knob Road
Eagan, MN 55122-1897
Dear Mayor Awada and Councilmembers Bakken, Blomquist, Carlson, and Masin,
I am writing to you today to share my concerns regarding Project 779, Dodd Road Upgrade. I'm concerned by the
number of meetings being held to discuss this project. I hope that the large number of meetings is a positive sign,
and not a sign that this project is in jeopardy of cancellation or extended delay.
My family has lived at the corner of Dodd and Difley Road for about 8 years. We've watched the streets and roads
receive upgrades in all directions around us, except for Dodd Road.
My main concern is the safety of my neighborhood. My neighbors and I have been talking about the need for a
trail on Dodd Road for many years. The children are very young in our area. Many residents in this neighborhood
use Dodd as an outlet to reach existing trails for biking and walking. However, this section of Dodd Road is
extremely unsafe. The combination of high speeds, no shoulders, hills, and deep ditches make this a serious safety
concern. Whenever I can, I avoid driving on this section of Dodd Road, especially during the winter months when
it is especially treacherous.
I ask that you especially consider the safety issues during your decision-making process. I trust that you will make
fair assessments to my neighbors. I will be very disappointed if the safety of our citizens is not given a top priority.
Our children are growing up quickly! Please do not delay this project!
Sincerely, J `
LCD ~ a
Sarah Wagner
692 Oxford Road, Eagan
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James Hall and Cynthia McCabe
4130 Lantern Lane
Eagan, Minnesota 55123
September 17, 2000
Patrica Awada, Mayor
City of Eagan
3830 Pilot Knob Road
Eagan, Minnesota 55122-1897
Re: Project 779
bodd Road Proposed Improvement
Letter of Opposition
bear Ms. Awada:
This is a letter of opposition to the proposed bodd Road Improvement, as
described in the City's letter of September 8, 2000.
We agree that providing a safe trailway along Dodd will enhance the
neighborhood and we would endorse a reasonable proposal to do so.
However, it is not necessary or desirable to create a concrete roadway and
other hardscape features to create such a trail. A wooded trailway adjacent
to the existing rural road will permit the character of the neighborhood to
remain untouched. We purchased our home in this neighborhood at the edge
of the city specifically because of the semi-rural environment.
We urge you to resolve this issue with a more environmentally sensitive
design alternative than that which is currently proposed.
Thank you.
J es Hall
Cynthia McCabe
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